MindMap Gallery Product-driven retail
This is a mind map about product-driven retail, with the main contents including: data analysis and optimization, sales and promotion, product planning, market research, product personnel division, innovative marketing, stimulating the desire to buy, optimizing product display and display, accurate Select products to meet diverse needs.
Edited at 2025-02-13 14:13:30Rumi: 10 dimensions of spiritual awakening. When you stop looking for yourself, you will find the entire universe because what you are looking for is also looking for you. Anything you do persevere every day can open a door to the depths of your spirit. In silence, I slipped into the secret realm, and I enjoyed everything to observe the magic around me, and didn't make any noise. Why do you like to crawl when you are born with wings? The soul has its own ears and can hear things that the mind cannot understand. Seek inward for the answer to everything, everything in the universe is in you. Lovers do not end up meeting somewhere, and there is no parting in this world. A wound is where light enters your heart.
Chronic heart failure is not just a problem of the speed of heart rate! It is caused by the decrease in myocardial contraction and diastolic function, which leads to insufficient cardiac output, which in turn causes congestion in the pulmonary circulation and congestion in the systemic circulation. From causes, inducement to compensation mechanisms, the pathophysiological processes of heart failure are complex and diverse. By controlling edema, reducing the heart's front and afterload, improving cardiac comfort function, and preventing and treating basic causes, we can effectively respond to this challenge. Only by understanding the mechanisms and clinical manifestations of heart failure and mastering prevention and treatment strategies can we better protect heart health.
Ischemia-reperfusion injury is a phenomenon that cellular function and metabolic disorders and structural damage will worsen after organs or tissues restore blood supply. Its main mechanisms include increased free radical generation, calcium overload, and the role of microvascular and leukocytes. The heart and brain are common damaged organs, manifested as changes in myocardial metabolism and ultrastructural changes, decreased cardiac function, etc. Prevention and control measures include removing free radicals, reducing calcium overload, improving metabolism and controlling reperfusion conditions, such as low sodium, low temperature, low pressure, etc. Understanding these mechanisms can help develop effective treatment options and alleviate ischemic injury.
Rumi: 10 dimensions of spiritual awakening. When you stop looking for yourself, you will find the entire universe because what you are looking for is also looking for you. Anything you do persevere every day can open a door to the depths of your spirit. In silence, I slipped into the secret realm, and I enjoyed everything to observe the magic around me, and didn't make any noise. Why do you like to crawl when you are born with wings? The soul has its own ears and can hear things that the mind cannot understand. Seek inward for the answer to everything, everything in the universe is in you. Lovers do not end up meeting somewhere, and there is no parting in this world. A wound is where light enters your heart.
Chronic heart failure is not just a problem of the speed of heart rate! It is caused by the decrease in myocardial contraction and diastolic function, which leads to insufficient cardiac output, which in turn causes congestion in the pulmonary circulation and congestion in the systemic circulation. From causes, inducement to compensation mechanisms, the pathophysiological processes of heart failure are complex and diverse. By controlling edema, reducing the heart's front and afterload, improving cardiac comfort function, and preventing and treating basic causes, we can effectively respond to this challenge. Only by understanding the mechanisms and clinical manifestations of heart failure and mastering prevention and treatment strategies can we better protect heart health.
Ischemia-reperfusion injury is a phenomenon that cellular function and metabolic disorders and structural damage will worsen after organs or tissues restore blood supply. Its main mechanisms include increased free radical generation, calcium overload, and the role of microvascular and leukocytes. The heart and brain are common damaged organs, manifested as changes in myocardial metabolism and ultrastructural changes, decreased cardiac function, etc. Prevention and control measures include removing free radicals, reducing calcium overload, improving metabolism and controlling reperfusion conditions, such as low sodium, low temperature, low pressure, etc. Understanding these mechanisms can help develop effective treatment options and alleviate ischemic injury.
Product-driven retail
Accurate product selection to meet diverse needs
Data analysis orientation
Use sales data and market research data to analyze the purchasing strength, categories, etc. of consumers of different age groups, genders, and regions.
Keep up with trends
Pay attention to the trend changes of competitors in the same category, women's clothing and other fashion brands, and make corresponding opinions and adjustments based on current products
Market research
Consumer demand analysis
Understand the needs, preferences and purchasing behaviors of the target market
Competitive product analysis
Research competitors’ products, pricing and marketing strategies.
Trend Forecast
Identify market trends and predict future demand.
Product Planning
Category Management
Determine the product combination to ensure that the categories are complete and meet market demand.
Inventory Management
Formulate inventory strategies to balance inventory levels and demand.
Pricing strategy
Develop reasonable pricing (promotion plan) based on market demand and competitive product conditions.
Logistics and distribution
Establish an efficient product integration system to ensure that products arrive in the store in a timely manner.
Built a hot product
1. Select the corresponding quantity of products every quarter as hot products, and sell them in the entire district. 2. Display adjustment and display, display in multiple locations and multiple scopes, and store with conditions can provide full inventory and sample production 3. Every person in every store needs to practice goods 4. Multi-channel sales (online, community, main recommendation, etc.)
Optimize product display and display
Display layout planning
Plan the display area according to dimensions such as category, brand, price range, etc. Place best-selling products and new products in prominent locations in the store, such as at the entrance or on both sides of the main passage; display related products together, such as tops, pants, inner wear, etc. to promote joint sales.
Scene display
Create display areas for different life scenes, such as casual scene areas, cute category areas, exquisite dress areas, etc., so that consumers can imagine the effect of their wear more intuitively.
Visual effect creation
Use color matching, lighting arrangement, prop decoration and other means. For example, during the festival, decorate the store with festive colors such as red and gold, match the festival-themed props to create a festive shopping atmosphere and attract consumers to stop.
Exhibition design
Design attractive display methods based on product characteristics and local consumer habits
Visual Marketing
Enhance the attractiveness of products through lighting, color and other means.
Promotional display
Set up a promotional area to highlight promotional products.
Innovative marketing to stimulate the desire to buy
Combination promotion strategy
Launch activities such as full discounts, discounts, buy one get one get one get one free. For example, "50 yuan off when you spend over 499 yuan", "half-price for the second item", etc., stimulate consumers to increase purchases; Carry out exclusive member discounts, such as double member points, member price products, etc., to improve member loyalty.
Content marketing promotion
Use social media platforms to publish product usage tutorials, matching suggestions and other content. Such as a dressing demonstration video, attract consumers' attention and purchase related clothing.
Experiential Marketing
Set up member activities in different scenarios (such as painting, birthday paty, life element DAY production, etc.) to increase the stickiness between members and the store, set up check-in and take photos in the store, and customers can also share photos on social media and get coupons to increase brand exposure and Consumer engagement.
Built a hot product
1. Select the corresponding quantity of products every quarter as hot products, and sell them in the entire district. 2. Display adjustment and display, display in multiple locations and multiple scopes, and store with conditions can provide full inventory and sample production 3. Every person in every store needs to practice goods 4. Multi-channel sales (online, community, main recommendation, etc.)
Cooperative marketing
Sales and promotion
Promotions
Plan reasonable promotions to attract consumers to purchase.
Advertising
Use multiple channels to advertise and increase product visibility.
Sales Training
Training sales personnel to improve sales skills and service quality.
Data analysis and optimization
Sales Data Analysis
Analyze sales data and evaluate product performance.
Inventory turnover analysis
Monitor inventory turnover rate and optimize inventory management.
Consumer feedback
Gather feedback and improve goods and services.
Product staff division of labor
Product Manager:
1. Lead the quarterly product listing nodes, always pay attention to the weekly product sales and discounts, and timely adjust product trends; 2. You must go to the store every week to understand the market situation, and make timely adjustments to the competitive products at each stage, such as the product launch period, sales period, promotion period, etc.; 3. Market research, understand the best-selling categories in the market, and make corresponding suggestions based on the actual situation of the brand 4. Customer maintenance
Product Director/Specialist:
1. Responsible for the management of the allocation, adjustment and replenishment of goods each quarter, namely, the purchase, sales and inventory; 2. Weekly data report analysis to provide timely data support to the operation team 3. Visit the store, understand the actual situation and needs of the store, and make timely adjustments and support. 4. Customer maintenance
Definition: With goods as the core, we promote retail business work and implementation through the characteristics, quality and market positioning of goods