1. Under the conditions of modern market economy, there are almost some small businesses in every industry. They specialize in certain small parts of the market that are ignored by large enterprises, and maximize profits through specialized operations in these small markets, that is, Survive and develop in the cracks of large enterprises. This favorable market position is the base point for filling gaps.

2. Market fillers: refers to carefully serving certain small parts of the market, rather than competing with major companies, but only occupying favorable market positions and companies through professional operations.

3. The market position of filling base points is not only meaningful for small businesses, but also for smaller departments in some large enterprises. They often try to find one or several such base points that are both safe and beneficial.

1. Have sufficient market potential and purchasing power.

2. Profits have the potential to grow.

3. Not attractive to major competitors.

4. The enterprise has the necessary capabilities to occupy this base point to fill the gap.

5. The existing reputation of the enterprise is sufficient to compete with competitors.

1. The main strategy to obtain the base point of filling the gap is professional marketing.

2. In order to obtain base points to fill gaps, companies can specialize in markets, customers, products or channels.

3. Professional plan:

4. As a market filler, you must complete three tasks: create a filler market, expand a filler market, and protect a filler market.

5. When choosing a market gap-filling base point, multiple gap-filling base points can reduce risks and increase the insurance coefficient even more than a single gap-filling base point.

6. As long as the company is good at management, small businesses also have many opportunities to serve customers thoughtfully and profitably.

7. Enterprises usually choose two or more base points to fill gaps to ensure the survival and development of the enterprise.