MindMap Gallery 03-Product Manager-Product Solutions
Regarding product managers - product solutions, we mainly introduce the components of an excellent product solution from the four parts of demand analysis, function prioritization, functional value, and user experience, so that everyone can learn how product managers create product solutions. The basic analysis methods used when.
Edited at 2023-11-16 16:51:15This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
product solutions
demand analysis
Purpose
Turn user needs (expectations, goals, ideas, problems) into product solutions (functions, services, acquisitions, content, etc.)
method
User needs
goal motivation
Product solutions
Human nature (Maslow’s theory, seven deadly sins of human nature)
Practical application
seven deadly sins of human nature
arrogant
Arrogant, arrogant, having more than others
Design ideas: pursuit of superiority, respect and admiration, love of vanity
Product plan: Show off superiority, honor display, vanity, achievements, number of fans, number of likes
jealous
Psychological gap, others have more than others
Design idea: creating anxiety and bait effect
Product plan: ranking, canvassing, formulation, level ranking
anger
Jealousy to the extreme, antipathy to the extreme, venting
Design ideas: emotional outlet, emotional circulation, independent departure
Product plan: report, feedback, delete, close, block, disable, log out, no longer push, etc.
Lazy
Psychological boredom, wanting to be simple, resting, boredom
Design ideas: less thinking, less action, less understanding
Product plan: one-click setting, one-click copying, recommendation, select all, fill in by default, guess what you like
greedy
Not having enough, not satisfied
Design ideas: Cultivate a greedy mentality, distribute resources layer by layer, and benefit from luck.
Product plan: free trial, benefits for newcomers, points issuance upon completion of distribution, random drawing, lottery
gluttony
Food temptation, layout, atmosphere, visual effects
Design ideas: giving food attributes, occupying perceptual thinking, and creating scene atmosphere
Product plan: live broadcast to simultaneously convey food experiences, KOL, exquisite pictures, and video promotions
Lust
Fullness, warmth, lust, the rigid needs of human nature, openness
Design ideas: Satisfy psychological and physiological needs, vanity, show off, charm, mutual flirtation
Product solutions: social networking, community, live broadcast, beauty and photo retouching, filters, same city, matching, recommendation, greeting, chat, selection, privacy settings, voice
Curiosity, talking, complaining, loneliness, emptiness, loneliness, onlookers, etc. human nature
suggestion
Observe more, experience the product more, experience the product as a user and think more
Function prioritization
Kano model
A useful tool for classifying and prioritizing user needs, based on analyzing the impact of user needs on user satisfaction, reflecting the non-linear relationship between the level of product functionality and user satisfaction.
practice
Designing the questionnaire
Functional attribute assessment
Prioritize based on attribute quadrants
in conclusion
Essential (A) attributes: Must do, reserve enough resources - highest priority
Expectation (O) attributes: high priority, do the most cost-effective first
Attractiveness (A): Prioritize second, optimize and realize low-cost highlight functions
Reverse (R) attribute: weigh the interests of all parties before making a decision. If there is no benefit, don’t do it.
Indifference (I) attribute: do not rush, or ignore
functional value
The ratio of the actual value brought by the function to the cost required to implement the function (functional value = actual value of the function/function implementation cost)
actual value
User scope value (number of potential users * single user value)
User frequency value (demand frequency number * single value)
User usage time value (duration * unit value)
cost assessment
Manpower, time, money, risk
User Experience UE (User Experience)
A purely subjective feeling established by users during the use of a product. Including: user impression, feeling, whether the problem was successfully solved, whether they enjoyed it, and whether they still want to use it? Endured bugs and doubts.
Three major categories of impact
user status
System performance
Usage environment
Three major categories
senses
Focus: audiovisual experience (color, sound, image, text, layout)
Key points: UI (user interface design), IA (information architecture)
interaction
Focus: Use and communication process experience
Key points: Browse, click, input, output
emotion
Focus: Psychological acceptance
Key points: Head count, expressing emotions, word-of-mouth communication
Five elements (concrete to abstract)
Presentation layer
Interface elements: text, pictures, graphics
Frame layer
Integrate interface design with the placement of buttons, tables, photos and text areas, define navigation, and arrange information in a limited order
structural layer
The most appropriate combination of product features and functions conforms to the user's understanding and way of thinking.
scope layer
Whether functional specifications and content requirements should be included in the product, i.e. scope
strategic layer
What do operators and users want to get from the product?
Design goals
it works
Solve basic needs
Easy to use
Close to life scenes
Provide flexible, efficient and convenient entrance
Provide system default options to reduce user actions
friendly
status visible
Assist with recall
message notification
fault tolerance
Error prevention measures such as recycle bin, information withdrawal, prompt information, disablement, etc.
attraction
brand