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MindMap Gallery 03-Product Manager-Product Solutions

03-Product Manager-Product Solutions

Regarding product managers - product solutions, we mainly introduce the components of an excellent product solution from the four parts of demand analysis, function prioritization, functional value, and user experience, so that everyone can learn how product managers create product solutions. The basic analysis methods used when.

Edited at 2023-11-16 16:51:15

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03-Product Manager-Product Solutions

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product solutions

demand analysis

Purpose

Turn user needs (expectations, goals, ideas, problems) into product solutions (functions, services, acquisitions, content, etc.)

method

User needs

goal motivation

Product solutions

Human nature (Maslow’s theory, seven deadly sins of human nature)

Practical application

seven deadly sins of human nature

arrogant

Arrogant, arrogant, having more than others

Design ideas: pursuit of superiority, respect and admiration, love of vanity

Product plan: Show off superiority, honor display, vanity, achievements, number of fans, number of likes

jealous

Psychological gap, others have more than others

Design idea: creating anxiety and bait effect

Product plan: ranking, canvassing, formulation, level ranking

anger

Jealousy to the extreme, antipathy to the extreme, venting

Design ideas: emotional outlet, emotional circulation, independent departure

Product plan: report, feedback, delete, close, block, disable, log out, no longer push, etc.

Lazy

Psychological boredom, wanting to be simple, resting, boredom

Design ideas: less thinking, less action, less understanding

Product plan: one-click setting, one-click copying, recommendation, select all, fill in by default, guess what you like

greedy

Not having enough, not satisfied

Design ideas: Cultivate a greedy mentality, distribute resources layer by layer, and benefit from luck.

Product plan: free trial, benefits for newcomers, points issuance upon completion of distribution, random drawing, lottery

gluttony

Food temptation, layout, atmosphere, visual effects

Design ideas: giving food attributes, occupying perceptual thinking, and creating scene atmosphere

Product plan: live broadcast to simultaneously convey food experiences, KOL, exquisite pictures, and video promotions

Lust

Fullness, warmth, lust, the rigid needs of human nature, openness

Design ideas: Satisfy psychological and physiological needs, vanity, show off, charm, mutual flirtation

Product solutions: social networking, community, live broadcast, beauty and photo retouching, filters, same city, matching, recommendation, greeting, chat, selection, privacy settings, voice

Curiosity, talking, complaining, loneliness, emptiness, loneliness, onlookers, etc. human nature

suggestion

Observe more, experience the product more, experience the product as a user and think more

Function prioritization

Kano model

A useful tool for classifying and prioritizing user needs, based on analyzing the impact of user needs on user satisfaction, reflecting the non-linear relationship between the level of product functionality and user satisfaction.

practice

Designing the questionnaire

Functional attribute assessment

Prioritize based on attribute quadrants

in conclusion

Essential (A) attributes: Must do, reserve enough resources - highest priority

Expectation (O) attributes: high priority, do the most cost-effective first

Attractiveness (A): Prioritize second, optimize and realize low-cost highlight functions

Reverse (R) attribute: weigh the interests of all parties before making a decision. If there is no benefit, don’t do it.

Indifference (I) attribute: do not rush, or ignore

functional value

The ratio of the actual value brought by the function to the cost required to implement the function (functional value = actual value of the function/function implementation cost)

actual value

User scope value (number of potential users * single user value)

User frequency value (demand frequency number * single value)

User usage time value (duration * unit value)

cost assessment

Manpower, time, money, risk

User Experience UE (User Experience)

A purely subjective feeling established by users during the use of a product. Including: user impression, feeling, whether the problem was successfully solved, whether they enjoyed it, and whether they still want to use it? Endured bugs and doubts.

Three major categories of impact

user status

System performance

Usage environment

Three major categories

senses

Focus: audiovisual experience (color, sound, image, text, layout)

Key points: UI (user interface design), IA (information architecture)

interaction

Focus: Use and communication process experience

Key points: Browse, click, input, output

emotion

Focus: Psychological acceptance

Key points: Head count, expressing emotions, word-of-mouth communication

Five elements (concrete to abstract)

Presentation layer

Interface elements: text, pictures, graphics

Frame layer

Integrate interface design with the placement of buttons, tables, photos and text areas, define navigation, and arrange information in a limited order

structural layer

The most appropriate combination of product features and functions conforms to the user's understanding and way of thinking.

scope layer

Whether functional specifications and content requirements should be included in the product, i.e. scope

strategic layer

What do operators and users want to get from the product?

Design goals

it works

Solve basic needs

Easy to use

Close to life scenes

Provide flexible, efficient and convenient entrance

Provide system default options to reduce user actions

friendly

status visible

Assist with recall

message notification

fault tolerance

Error prevention measures such as recycle bin, information withdrawal, prompt information, disablement, etc.

attraction

brand