BUSINESS ANALYSIS

Southwest Airlines Mission and Vision Statement Analysis

The analysis of Southwest Airlines' mission and vision statement show the company's strategic objectives. Check out EdrawMind's analysis as we break down Southwest Airlines' mission and vision statement.
Southwest Airlines Mission and Vision Statement Analysis

Introduction

Southwest Airlines, also known as Southwest, is one of the leading airline companies in the USA and is the largest low-cost carrier worldwide. Headquartered in Dallas, Texas, it provides its services for 121 destinations in the United States of America and is also available in 10 more countries other than the USA. Statistics till 2018 confirm that Southwest has provided services for the maximum number of domestic passengers than any other airline company in the USA.

On the 15th of March, 1967, Herb Kelleher and Rollin King founded this company, Air Southwest Co. Its present name Southwest Airlines, was taken up by the company in 1971, as soon as it started working as an intrastate airline company. The company's working area was within the state of Texas, and it officially first flew amongst Dallas, Houston, and San Antonio. The company's services involved regional interstate services from 1979, and it started its nationwide operation in the following years. There are approximately 42 states in several Central American regions currently served by Southwest airlines.

The business model that Southwest Airlines company follows tends to be quite different from other airlines functioning in the US. The Southwest mainly uses a rolling hub and a point-to-point network style, and free checked baggage is allowed. In its fleet, Boeing 737 jets are used exclusively by this airline company. The number of employees working under the company is pretty enormous, as the sum stands, around somewhat 60,000. However, they work very hard to handle about 4000 departures per day, especially during the peak seasons for traveling.

A Southwest Airlines Mission and Vision Statement Analysis will help readers to understand how the firm operates in the market. We will create a mind map in EdrawMind to illustrate all these details creatively. These mind map templates will help the students to effectively brainstorm about the company, share notes, and retain the information.

Mission Statement of Southwest Airlines

The mission statement that this famous airline company tends to follow is “Connect people to what is important in their lives through friendly, reliable, and low-cost air travel.” Every other company tries to follow through with its mission statement to reach the position they dream of achieving in the market. So, they very carefully craft a mission statement, sticking to that statement with utmost precision.

Connect people

People worldwide fly from one place to another to do their jobs or something else, but the most significant point that works amidst all this is the connection that each individual in this world feels.

To what is important

Connecting to important people and things in your life is significant for many people, and providing them with this opportunity is doing good work.

Friendly, reliable

Providing a friendly atmosphere and reliable services is one of the biggest concerns of aviation companies. As these companies occupy a primary role in the public service sector, Southwest is one of the best in this field, and they are carrying out fair work.

Low-cost air travel

Traveling via air is very costly for many people still now and Southwest providing people with low-cost services makes a huge difference.

Vision Statement of Southwest Airlines

Every big or small company tries to follow a vision statement to fulfill the aims that they have set aside for their companies. Southwest Airlines is no different from such companies as it has its vision statement, and a massive number of employees working under this company work hard day and night to make sure that they succeed in achieving the goals that they have set aside. The vision statement of Southwest airlines is “To be the world's most loved, most efficient, and most profitable airline.”

World's most loved

Southwest gets enough appreciation for its low-cost services.

Most efficient

Their services are low cost. However, in no way are their services less efficient.

Most profitable airline

The amount of success they have achieved is incredible for the airline.

Core Value of Southwest Airlines

Core values are some of the most fundamental ideologies Southwest has in its system. They maintain and follow these values to provide their customers and employees with everything that a good company would provide. Southwest Airlines takes pride in the way they have always maintained a healthy work environment for all its employees and how it has always provided its customers with the best form of services imaginable. Their core values and belief system are pretty detailed, and they strictly follow each of these values.

  • Me - How I Show Up
  • Pride
  • Have a strong work ethic
  • Take initiative
  • Be accountable
  • Integrity
  • Act like an owner
  • Choose to do right
  • Be courageous
  • Humility
  • Do not take yourself too seriously
  • Keep perspective
  • Do not be a jerk
  • We - How We Treat Each Other
  • Teamwork
  • Practice civility
  • Embrace team over self
  • Be inclusive
  • Honesty
  • Speak up
  • Be transparent
  • Tell the truth
  • Service with LUV
  • Practice hospitality
  • Live by the golden rule
  • Do not be rude
  • Southwest - How Southwest Succeeds
  • Efficiency
  • Do not make the easy, hard
  • Keep costs low
  • Stay agile
  • Discipline
  • Be safe
  • Be focused
  • Be reliable
  • Excellence
  • Get results
  • Win the right way
  • Kicktail

Southwest Airlines Mission and Vision Statement Analysis Mind Map

Southwest Airlines' mission and vision statement analysis help understand how the company operates and its goal. Most students these days opt for mind maps to cover the same analysis. As you will learn, mind mapping is a great brainstorming tool that helps the students to cover all the topics creatively. Here is an example of Southwest Airlines' mission and vision statement analysis mind map created in EdrawMind.

Southwest Airlines Mission Vision Statement Analysis Mind Map

View, edit, and download this template in EdrawMind >>

Mission

  • Connect people
  • To what is important
  • Friendly, reliable
  • Low-cost air travel

Vision

  • World's most loved
  • Most efficient
  • Most profitable airline

Core values

  • Me - How I Show Up
  • Pride
  • Have a strong work ethic
  • Take initiative
  • Be accountable
  • Integrity
  • Act like an owner
  • Choose to do right
  • Be courageous
  • Humility
  • Do not take yourself too seriously
  • Keep perspective
  • Do not be a jerk
  • We - How We Treat Each Other
  • Teamwork
  • Practice civility
  • Embrace team over self
  • Be inclusive
  • Honesty
  • Speak up
  • Be transparent
  • Tell the truth
  • Service with LUV
  • Practice hospitality
  • Live by the golden rule
  • Do not be rude
  • Southwest - How Southwest Succeeds
  • Efficiency
  • Do not make the easy, hard
  • Keep costs low
  • Stay agile
  • Discipline
  • Be safe
  • Be focused
  • Be reliable
  • Excellence
  • Get results
  • Win the right way
  • Kicktail
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Key Takeaways

Southwest Airlines does not show any discrimination based on any sector. Whether during the hiring process of the employees or providing services to their customers. Every employee receives neutral treatment based on any feature. Moreover, they do not get fewer opportunities because of a particular situation. If you are qualified, you are good enough. They believe in “development, improvement, and refinement of the originality, individuality, identity, and personality of a given people.” Thus, the unique, fun, and very loving culture it maintains is the reason behind the massive success this firm has received over the years. They keep growing and are working hard to accomplish their missions and visions.

When it comes to creating mind maps, EdrawMind is your go-to tool. This mind mapping software has built-in templates, cliparts, and different viewing options. In the EdrawMind Gallery, you will find mind map templates from different categories, like education, business, health, personal growth, and more. Head to the download option and get yourself EdrawMind and start creating wonderful mind maps to analyze the mission and vision statements of different companies.

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